A Puppet Explains Stenonymous and Court Reporting. Seriously!?

More court reporting content for the masses. With more support from stenographers like you, we’ll be moving onto bigger and better things. But if this is entertaining for you, consider dropping me a dollar using the front page of Stenonymous.com.

According to available statistics, court reporters pull in at least $1.2 billion a year across the industry. A fraction of that would supercharge my content creation. With more support I’ll be able to figuratively grind the STTI Bloc into paste. If you ever get tired of playing defense, consider cutting me loose and watching me work.

Shortage Solutions 3: Private Labeling

One shortage concern is a stenographic (stenographers’) aversion to the colloquial big-box companies. Some reporters have reported that even when the company acquiesces and pays proper rates, they don’t want to take it for whatever perceived reasons. The other day I was lucky enough to catch a profound and interesting idea put out there by MA Payonk on her current blog space, Steno Jewels.

To put it in simple terms it’s the age-old idea of private labeling. Example: Imagine all the resellers out there that take Coke, slap their label on it, and sell it away. Perfectly legal, functional, conceptual example of private labeling. You see this all day, every day in probably every store you walk into.

How would this work in steno? Well, if an agency is asking you to cover and they’ve agreed to pay what you want paid, but you have an aversion to building their brand for whatever reason, it’s perfectly sensible and allowable for you to make an agreement with them that you will cover production, and/or billing, and/or read & sign or services that are normally under their purview. Imagine a world where it’s your name, transcript cover, brand, on all the materials. That’s what we’re talking about here.

Succinctly whatever their cut is, it is for the marketing side of what they’ve done. In this private label example, the reporter is becoming more of a focal point, face, and name attached to the full service.

There is some merit to this idea. Many steno and reporting companies today follow a strict corporate brand strategy where their name is on every transcript, and this is something you see all over the country from McDonald’s to From You Flowers. That said, money is money, business is business, and if you can sell the idea of the private label strategy or an alternative branding strategy, you can take advantage of this novel shortage solution. As a matter of fact, we have seen this strategy before in reverse. For example, if ABC Company asks CBA Company to cover, CBA often goes “as” ABC. This idea would be the company “going as” Reporter Doe.

The only real question is: Would a company agree? And my money is on yes. I truly believe that companies would agree, especially if there was a dialogue or agreement. Maybe the answer would be middle of the road: We want to handle production but you can put all your contact information on the certification. In this country there is literally no limit to what can be in an agreement except that an agreement may not be illegal, so it is a sincere hope that every freelance reporter would read this and maybe come to their own conclusions or come up with their own ideas about being a self-employed person and the advertisement decisions that need to go along with that. It’s a hell of a lot more corporate friendly than my previous suggestion to poach clients, and you can bet that given the option, these companies will choose to work with us.

Veritext Update, March 2019

Introduction & History.

First and foremost: This post is going to get into past history and then go into more recent history. In the more recent history, in order to prove that what we’re saying is true, there are screen shots of a person’s LinkedIn social media. We’re free to discuss that and we’re free to say how we feel, but any reader that comes here should be aware that harassment, bullying, menacing, stalking, and defamation are all amoral and illegal. Those things may all open you up to criminal and civil action. If you use our steno news as a gateway for antisocial behavior, do not be surprised if you get police at your door.

Now onto history. Veritext was a leader in working to bolster stenography. A quick Google search will show you that assuming all the media out there to be true or partially true, they are a partner to NCRA and do or did, on some level, and sometimes on an astounding level, support the stenographic methodology for taking the record. It is hard to tell if what follows is a case of Yes, Prime Minister’s advice on backstabbing or a case of the principle of hedging. Veritext proceeded to buy out a lot of stenographic or court reporting companies, including Diamond Reporting here in New York. Next, we caught wind that Veritext was advertising to attorneys that they should change their deposition notices to add language of “stenographic or other means”, presumably so that Veritext could choose to send digital reporters to jobs.

This all ended up culminating in a post where we mirrored SoCalReporter’s ideas and said: We need to stop beating each other up about where we work and start talking solutions. Guess what happened? People started coming up with solutions, and content, and even going so far as to create watchdog groups. We have said this before, but we are seeing a memetic shift. The reporting zeitgeist of silence is over. There are hundreds of voices blogging, talking, and working together to come up with new ideas.

Today & Tomorrow.

So that brings us to the end of February 2019. A woman named Gina Hardin, purportedly a VP of Sales at Veritext, wrote or posted an article about digital reporting being the changing landscape of reporting. There was a great deal of chatter about this, culminating in the post being taken down the night it was posted, and an immediate declaration from Veritext that the post was posted by a former employee and that they had nothing to do with it, honest. This doesn’t pass the colloquial “sniff test” or SMELL test for being true. Why would a former employee try to drum up business for a past employer? In this country, with so few rights for workers, what employee would ever go out on a limb and post something like that without their employer’s explicit permission? Unless you work for the government or have a contract saying otherwise, you can be fired for any reason or no reason, even a made up reason, just not an illegal reason, of which there are very few. The whole thing just doesn’t make sense. And if she’s a former employee, apparently nobody told her, because as of March 2, 2019, she was still listed as working at Veritext, but under the name Gina H. It’s all but undeniable that Veritext is pushing digital, including hiring via their website.

Now, here’s the deal: Some people went online and talked about the typos in the article, or even had personal attacks. It’s not about her. As best we can tell, she’s an employee doing a job, and probably doing it damn well. We make a thousand typos a day unless we’re Super Stenographer. Stenographers, and the entrepreneurs among us, should really be looking at teaming up with salespeople like that who’re dedicated to their job and willing to put themselves out there. Though we have not yet gotten a chance to interview Eve Barrett of Expedite Legal, one of the things she’s alluded to online is there’s an amazing power in human-to-human marketing because of this digital, faceless world. Who is going to be better at human-to-human marketing than someone who is willing to attach their face to the product and pitch? We wouldn’t be surprised if there are stenographic companies looking to poach Gina H. or salespeople like her right now! There’s huge money in this field. Nearly every big agency has a satellite office in every borough of New York City and a cadre of dedicated employees — in other words, there is money to be made in this field, and we shouldn’t be afraid to hire talent when it means a bigger return. Success is often a matter of intelligent delegation. As stenographers, we often let our penchant for perfectionism stand in the way of hiring help and building our brand, perhaps to a fault.

But where does that leave us? Well, we need to recognize that Veritext is apparently willing to lie. Freelancers need to recognize that group boycotts by competitors may fall under antitrust violations. Reporters everywhere need to start acknowledging that the best way to beat ’em might be to just start grabbing clients. It’s time for us to get serious about funding our associations and demanding marketing and entrepreneurial courses. These companies all exist because they got clients off of somebody else. Individually, they may seem bigger or stronger than us because they can outspend us one-on-one, but there’s an inherent power in the fact that if thousands of reporters were to compete directly with them and start poaching clients — which is perfectly legal unless you signed a contract saying you wouldn’t do that or stole a trade secret — they’d be SOL.

For the most ambitious, start looking at fundraising. Start considering all the ways companies come into existence. You very well could be the next nationwide conglomerate. As a matter of fact, if you’re in Illinois, New York, California, or Texas, you are in one of the largest court reporting states in the country, and you have a real shot at seizing the market. Companies rise and fall — but your career is in your hands.

We look forward to the day Veritext sees it’s on the losing side and starts throwing its weight behind stenography again. We look forward to dutifully reporting that right here on this blog. But until that day comes, we encourage fierce competition in this market. Don’t be complacent. Maybe someday we’ll get SLAPP’d for standing up for our profession, but we’re happy to take the heat so that you don’t have to. Be involved. Encourage others to get involved and start building their brand. Know that you are making a difference in how the market and our day-to-day jobs develop.