Propaganda Guide for the Smart Steno Consumer

For those of you that haven’t read up on propaganda and persuasion techniques, you still probably won’t be too surprised to know that leaders, corporations, and all manner of people try to exert control. This usually isn’t done by direct threat or force, but by persuasion. Advertising, to some extent, can be propaganda. Networks of influencers are the modern machine that keep people scrolling. There are innumerable ways that forces we don’t even think about are trying to get in our heads. I confess that I, too, use some of the techniques I’m about to talk about. But that’s the point, if the consumer is aware, then they can make better choices. I am going to be stepping up my media game this year. You’ve all got to be ready.

Types of Propaganda:

Bandwagon Propaganda.

As humans we generally have a desire or drive to fit in. We’re interested in what’s trending for these reasons. When someone is trying to convince you that everyone else is doing it, they might be propagandizing you. In court reporting this is fairly common, software vendors will try to convince you to get on the new thing because everyone is getting on the new thing, but really they just need you buying equipment to feed the economic engines.

Card Stacking Propaganda.

This is about mentioning the positives without the negatives. Stacking all those positive cards on top of each other so that you don’t look at the negatives underneath. To be fair, this is actually a presentation technique and life tip, and I use it often, so I can’t knock it.

Plain Folk Propaganda.

This form of propaganda deals with displaying regular, relatable people and faces in advertising. It can kind of tie into the idea that “normal people” use a product or service being pitched.

Testimonial Propaganda.

This is about getting popular or famous people to pitch a product or service and is viewed as the opposite of plain folk propaganda. This tries to display people you look up to using a product or service so that you use it too.

Glittering Generality Propaganda.

This is when they use corporate speak that doesn’t really mean anything. Things like “we’ll be there for you” or “on your side.” Things that make you feel good, but don’t really convey a message or promise.

Name Calling Propaganda.

This is pretty rare in the corporate world, which is why I use it. This is exactly what it sounds like. Characterizing people. Calling people names. A fraud, a fake, a liar. It’s nasty stuff. I think my first use of this was when I called Frank N Sense a monster. Still kind of a monster. They posted that the NCRA board should resign. I honestly can’t agree. The NCRA board has the profession’s best interests at heart. Everybody has to follow through with what they know and believe in their hearts. It’s going to be just a little different for each of us. But I think they’re doing a damn good job this year and last. But anyway, name calling, yeah.

Transfer Propaganda.

This is when the propagandist uses something they believe will resonate with you in their messaging. Things like using a person’s religion to sell them things, or as I’ve said from our field, the “democratization of technology.” Most people like democracy, right? Transfer propaganda! If they’re using a vague concept related to something you love, it might be a flag.

Ad Nauseam Propaganda.

This is about messaging. Constant messaging so that you remember the brand. When I’m feeling healthy, I’m a little guilty of this, because I can write a lot more.

Stereotyping & Appeal to Prejudice Propaganda.

This is a big one. Pretty much every major player on the field is using this one against court reporters right now. We all have certain beliefs about digital reporters. We saw it when Verbit called them low skill. We see it when it’s used as a motivator to get people engaging with associations. We see corporations using it to eradicate us, pretending we’re obsolete because that’s our stereotype. The bottom line is that these players understand you. They understand how you think and what you like and don’t like. They understand how you feel about yourself. They’re going to be thinking about how to extract more money from you using that information. This was also effectively used to divide reporters, because for the last decade we were all on this “realtime is the future, everyone must tech up” drive, getting down on people who didn’t play the tech consumer game, and then when everybody sold enough equipment and training there, they packed up and went digital. This is why I have identified group think as dangerous to the profession. If they know us too well, they can manipulate more dollars out of us without giving us enough benefit.

Appeal to Fear Propaganda.

This is about using fear to get people to do things. It can be a product meant to alleviate a fear built up through advertising or it can be, in my opinion, putting you in a position of fear. On the topic of fear build up through advertising, Stenograph did this when it did its keyless drive. Gotta go keyless! Gotta buy the next thing! Gotta buy the new machine! We can all respect making money, but at a certain point, it’s just unnecessary oversaturation of the market. In terms of putting you in a position of fear, companies are doing it right now every day. They’re showing that they’re resolved to expand and switch to digital. They’re pressuring reporters to go digital, and conveniently buy their training and equipment. I think I’ve said this before, but if someone is scaring you, you might be getting propagandized.

Now You Know

When you start looking for these things, you will find them. We will all, one time or another, fall victim to propaganda. Sometimes it’s for a cause we really believe in. Sometimes it’s something we don’t really need in our lives. Sometimes it is the more comforting thing to allow ourselves to be propagandized.

Now, I should clarify, when I use these techniques, I do so for advancing truth and knowledge. All I have documented has been my honest perspective and recording. But in the end, people read and donate because it’s interesting, not because it’s honest. So if you catch me using some media tricks, it’s about keeping it interesting.

I’ve got some ideas in the oven! Get all your friends subscribed!

StoryCloud Crushed in Texas

Last week word spread that a ruling had been made that the Judicial Branch Certification Commission (JBCC) in Texas should investigate StoryCloud. From my outsider point of view StoryCloud was or is one of those companies obsessed with cutting corners and/or cutting the stenographer/court reporter out of the deal. That business model is flawed not only because stenography is the most technologically advanced method of taking and transcribing the spoken word, but also from a legal standpoint. In some states, pretending to be a court reporter is simply illegal.

A great big thank you to Jo Ann Byles Holmgren, who initiated the lawsuit that led to this moment. She tells it better than I ever could. In short, the JBCC refused to investigate alleged violations of law. A writ of mandamus was filed to make the government do its job. A judge ruled the JBCC should investigate. StoryCloud more or less deleted its website. Perhaps this will be a roadmap for California, where the California licensing board refuses to protect court reporting consumers and regulate digital court reporting.

Click here for that raffle.

For anyone that wants the JBCC’s answer and plea, it’s here:

The response to the plea is here:

I’ll be adding a transcript of the hearing as soon as it’s available.

Following the ruling, most of the StoryCloud site was trashed in favor of a little blurb.

StoryCloud’s demise is not the only good news out of Texas. Mark Kislingbury claimed the new world record at Shaunise Day’s Fearless Stenographers Conference with 370 words per minute (WPM) for one minute at 95.4% accuracy.

I am always saying that if stenographers fight, they will win. Look no further than Jo Ann Byles Holmgren telling the government they’re wrong and winning. Look no further than Shaunise Day’s masterfully done and widely-acclaimed conference — a feat rarely pulled off by an individual unless it’s an industry veteran like Marc Greenberg (StenoFest) or MaryAnn Payonk (Empowerment). Look no further than Mark Kislingbury’s own personal triumph, defeating his former world record of 360 WPM. True failure is making no attempt to meet your goals. Until one is a true failure, one has a real shot at success.

What Law Offices Need To Know About A Court Reporter Shortage

There’s been a great deal of marketing and many press releases about “disruptive” technology in my field. I’ve been a stenographic court reporter for a decade. I’ve worked right next to reporters who have been working for three or four decades. All of us concede that technology, on average, is getting better. Computers today can do things that few could have imagined in 1970. Computer programs used to be written on punch cards. Try inserting one of those into your iPhone. It’s no wonder that when people see some of the older stenotypes, they ask where the punch card goes.

You write on a stenotype but type on a typewriter. Can’t explain that!

Of course there’s no punch card. But we end up getting a pretty bad rep because the keyboard layout we use is a hundred years old. It’s easy to look at that and forget there’s a whole arsenal of technology attached to that keyboard layout. By 1963 we were using magnetic tape for computer transcription. By 1987, our stenotypes were rocking floppy disks. Today’s stenotypes are so damn good you can read my notes off the screen without any special training.

You would be able to read the notes off the screen, if I ever took any.

There was no secret that there was a court reporter shortage coming. Our field first learned this shortage was coming towards us in 2013. By 2019, the entire country knew there was a shortage. There is a court reporter association in almost every state, a National Court Reporters Association, and myriad nonprofits and other initiatives aimed at solving the shortage. Since 2013, we’ve seen things like Open Steno, A to Z, and Project Steno all aimed at meeting the demand for stenographers in their own way.

With even a gentle push from the larger corporations in our field, things would have been fine. But we started to see some strange moves in our industry by some companies. Some companies started to ask law offices to change their deposition notices to allow for audio recording. Some companies started saying that reporters were unavailable even when we were all sitting at home on social media chatting away with each other. Some companies started completely fabricating news, saying things like “…this world hasn’t been digitized…” Some companies say AI is making things better even though AI only gets 65 to 80 percent of what’s being said. Some companies started to push “digital” court reporters. Digital reporters, while they are nice people, are just recording your deposition and taking some notes. They are being used by those companies as part of the record and transcribe method. These companies are literally taking people who could fill the stenographic reporter gap and telling them “no, do this instead, it’s newer.” They don’t bother to tell them that stenographic reporting utilized the record-and-transcribe method several decades ago with Dictaphone technology and has since evolved to be far more efficient. Stenography has been digital since before some of us were born.

Eventually, you have to ask yourself, “what’s the deal? If there’s is a shortage, why does Veritext, or Planet Depos, or US Legal advertise that they’re hiring digital court reporter positions in New York, but almost never a single ad for a stenographic reporter?” Well, reporting firms, like just about any other industry, make a good deal of their money being the broker for the buyer and seller. You buy our services, we sell them, and the court reporting companies make money by knowing how low we’ll go and how high you’ll go. I started out as a deposition reporter in 2010 and was offered $2.80 a page. Years later I learned that was almost the exact same rate given to reporters in the 1990s and far lower than the page rates that court reporters working in court got. Court reporting companies told me reporters were a dime a dozen and that law offices wouldn’t pay a penny more. Meanwhile, I was taking depositions where the attorneys were telling me how expensive our services were. On a deposition with a lot of copy sales, I wouldn’t be surprised if I was taking home 20 percent of the total invoice. That’s a lot of money to a company to market and print, bind, and mail a transcript that takes hours of reading, research, and transcription on my part.

Our entire profession is in a state of shock because we placed a great deal of trust in reporting firms to market our skills. This is similar to the trust you put in them to find you a qualified stenographic reporter. Yet we find ourselves compiling state databases, national databases, and nonprofit databases dedicated to helping you find stenographic reporters because some companies can’t be bothered to connect consumers with the service they want. They see the education culture that stenography has as a threat. They see it as an expense to do away with. What happens when you take a field with 60 nonprofits and dozens of schools dedicated to the welfare and training of court reporters and replace it with people that have no such support system? You get workers that are easier to intimidate and lowball in the long run. How do I know? It already happened when the Federation of Shorthand Reporters in New York collapsed. Worker pay stagnated while the invoices to attorneys skyrocketed; this is the same situation on a national scale.

What law offices need to know is that they alone decide what happens next in our industry. Ultimately, law offices set the demand. It’s you, the attorneys, office managers, paralegals, and secretaries. You can trust us to recruit enough to fill any shortage. You can trust us to adopt the latest technology. You can trust us to continue over a hundred years of tradition, value, and service by making sure your record is accurate and turned around quickly at the best cost. We have to trust you to demand a stenographic reporter every time so that steno schools can keep pumping out graduates and promising jobs. We have to trust you to look at claims that a stenographic reporter could not be provided with skepticism. We have to trust you to be smart consumers. We have to trust you to let your colleagues know what’s going on in our tiny industry. Don’t just do it so that I have a job in ten years. Do it for your clients. Do it for your consumers. I guarantee that if the demand for steno slips, you’re going to be looking at some crazy deposition bills and hearing some new excuse.

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PS. This article comes after a great satire (image here) was done on this topic by a reporter under the alias DigitalByHumans. In that satire, posted to Craigslist, the writer describes a world where a company does this same sort of thing to attorneys, deciding to use “digital” attorneys, and goes on to note that the company makes a lot of customer comfort moves to hide the fact that they aren’t using actual attorneys. While my post here tries to focus on getting straight to the facts I know and the conclusions I draw, I really think that it was something special and illustrates the frustration a lot of us have on this topic. There are states where we are very heavily regulated and the regulating bodies have, through inaction or inability to enforce the law, allowed people to come in and record as “digital court reporters” without any regulation, whereas a stenographic court reporter doing pretty much the same thing would be fined or reprimanded. It’s not the digital reporters’ fault, it’s the companies’ fault, but until consumers and consumer protection agencies stand up and say “no,” the situation will continue.