Tag: numbers

Facebook Boosting 101

If you’re looking to promote your steno nonprofit or your primary steno business, the numbers don’t lie, marketing is going to bring more eyes to what you’re selling. That’s a common-sense statement, but let’s drive it home. This blog, on average, will get about 500 to 1000 unique visitors a month and about double the views or clicks. That’s just me writing what I write and sharing it on Facebook. In honor of CRCW 2021, I ended up posting a lot this month. I published over a dozen articles, and the “average” did not change much. Now we’ll compare that to December 2020, where I wrote three posts and advertised two on Facebook.

I wrote my heart out and it’s not even close.

About 700 visitors, 14 posts, that’s about 50 visitors a post. That’s compared to nearly 3,000 visitors, three posts, a thousand visitors a post. About $200 gave me 20x the reach.

Yay for me. Why am I writing this? To help you. On Facebook today there are groups and pages. Groups serve, more or less, as discussion boards. Pages are more like ad space. They’re promotional and you generally control the content on there. You can have a page and a group, and you can have a page act as an admin to a group. There’s one major difference between the two. As best I can tell, groups cannot advertise. Pages, on the other hand, have the power to boost posts. So if you’re looking to market, get yourself a page.

What kind of monster doesn’t even like his own page?

When you create a post on your page, you have the option to boost a post. Check the boost post option before you make your post to get to the “boost” controls.

Nobody liked that.

After you click post, you’ll get transported to the magic world of the boost page. That’s going to look like the image below, hopefully, and it’s going to give you options to put in your budget, and more importantly, edit your audience. Generally if you put in more money, they’ll estimate more views per day. If you put in more days, you’ll get fewer views per day, but the ad will run longer. There are some minimums, but you can go as low or as high as you want. Again, in December, I felt comfortable spending in the ballpark of $200 for week-long campaigns. What will you see in the edit audience tab?

You get to target, gender, age, location, and then add specific demographics.

The only thing you should know is your audience has to be broad enough to run the ad. If you’re way too specific, it blocks you. For example, I started clicking demographics for all these things and the potential reach was only about 5,000. I clicked “lawyer” and the potential reach jumped up by millions.

That’s all there is to it! There are a few other options, like whether you want your ad to run in Facebook, Messenger, or both, and whether you want to use Facebook Pixel. My personal preference? I run the ad only Facebook and do nothing with Facebook Pixel. I know a lot of us trust and believe in face-to-face conversations. We want to grow deep connections and be one with our audience. But again, we’re looking at 20x the reach with a small budget.

With that in mind, I’ll be launching and advertising a post on March 1 directed at digital reporters and transcribers. Here’s my thinking: We have this whole group of people who probably like sitting in court proceedings, the companies they work for are not telling them about steno, or maybe even lying to them about steno. It’s time to break that in half and get the good ones over to us. If you support that, or even if you’re just grateful for the information in this post, feel free to donate here. I’m very grateful to people that have donated in the past. Every dollar helps keep this place ad-free. We don’t want to go back to that time.

Alternatively, if you’re tired of my blog, check out Glen Warner’s or Matt Moss’s. There are so many out there, including businesses like Migliore & Associates or MGR. It can be really heartening to see the incredible amount of information and opinions we have out there. Highly suggest checking out any of them.

Associations and Why You Matter

The other day on Facebook I came across some rather honest remarks about the upcoming NYSCRA social. They said hey, Diamond Reporting has been depressing our rates for a while, how are we supposed to feel with their names on this event?

Let’s just say we have touched on the fact that sponsors of events do not control the event. The working reporter controls the NYSCRA leadership, and when you sign up as a member you become a part of the decision-making process.

This blog is all about the working reporter. By the time I’m done with it, I’ll have figured out how to organize the dozens of posts a bit better and the 200 or so monthly readers will have an easier time finding information. That said, it’s time to talk less about Stenonymous and more about you.

You matter. I did the math on it. Think of anything you want to legislate in New York. Stenographers in the courts? Bring back the Workers Comp stenographers? Copy protection since courts often rule our transcripts are not copyright protected? This is all done with funding, representation, and grassroots action. Lobbying is expensive and can cost 5,000 to 50,000 a month. In a six-month New York legislative session that might be 30,000 to 300,000 dollars a year. Seems impossible, right? But let’s use some easy numbers. There are 1,300 reporters on the NYSCRA Facebook page. If 500 of those reporters (38 percent) donated 100 bucks a year, which is less than the $165 annual membership, NYSCRA would have a lobbying war chest of 50,000 a year cash. In only two years, NYSCRA would have the cash for a $100,000 lobbying campaign. What could we do with a biannual lobbying campaign of 100k? Even assuming we fail half of all campaigns for ten years, that’s 2 or 3 successful campaigns. Between playing political Powerball and grassroots action, we have a serious shot at making a difference. For a C-note a year and a letter or two when there’s a campaign on, January to June, you’re looking at bolstering your field, securing your job, and protecting all of your fellow stenographers.

And I’m not saying 100 a year is easy to give up. I’ve given up thousands of dollars in membership fees and donations to organizations over the years. I’ve felt the sting of putting down money I didn’t necessarily have. I felt the pain when the Workers Comp campaigns failed. It cost a lot of good people their job and made those that kept the job miserable. I know a lot of you reading felt what I felt. I know a lot of you reading had to do more than feel it. Some of you had to live it. But there are two options: Suffer through the defeats so that we might see victory, or put our heads in the sand and wait for the next big thing to come around and threaten our jobs.

There’s a lot to say for the human factor. Machines don’t vote. Politicians will side with stenographers when they learn how many stenographers they represent. But the bottom line is we have to put together resources to educate them. To do that, you matter.