This month I had a chance to sit down with Marc Russo of MGR Reporting. Marc’s a working reporter and business owner. We got to hit a lot of topics in this video, including Marc’s history in the field, how reporter skill relates to reporter treatment, and how scheduling ahead can help reporting firms fill their clients’ needs.
Using Marc’s words, it’s about treating reporters like people instead of numbers.
One piece of feedback I get back from time to time is “we can’t stand up to XYZ Corporation. They make 100 million in revenue!” I deeply empathize with this reaction because I’ve felt that before. Back in freelance, that feeling was constant. How could I negotiate with a company that was only offering $3.25? They were a big company with lots of work. I was basically a kid just out of college with my extremely shiny AOS. I didn’t even have a squid hat yet.
But about 3 years ago I started to teach myself very basic computer programming. I began to learn a little bit more about numbers and math. I had always hated math, and the whole experience completely changed that perception. I started to like math. One the first programs I ever wrote was a simple counter program similar to this one:
In this code, you start with the number 0 and it adds one forever until the computer malfunctions or the program is shut down. What you see happen very quickly is that when you’re adding one several times a second, one quickly becomes 10, 100, 1,000, 1,000,000.
What the hell does that have to do with stenographers? We are the ones that add up in this program called life. For example, let’s say we have XYZ Corporation and it makes $100 million a year in revenue. Now let’s say there are 23,000 reporters, like vTestify said almost three years ago, and let’s assume that reporters ONLY make a median salary of about $60,000 a year. Those reporters make $1.3 billion in revenue annually. You take two percent of that a year and throw it in an advertising pot, and you’re talking a $26 million annual advertising campaign.
So now to bring this out of theory and into reality, you can see it happening in real life. There’s no group of people that’s going to have a 100 percent contribution rate. But when you look at the numbers, you start to see that overall we put far better funding into our organizations and activities than alternative methods or spinoffs. Take, for example, AAERT, which pulled in about $200,000 in 2018 revenue. For those that don’t know AAERT, they’re primarily engaged with supporting the record-and-transcribe method of capturing the spoken word. As I’ve covered in past blog posts and industry media, it’s an inefficient and undesirable method (page 5), and most digital reporters would do a lot better if they picked up steno.
Then we can look towards the National Verbatim Reporters Association, which seems to focus more on voice writing, but definitely includes and accepts stenographic reporters. We see the 2017 revenue here come in at almost $250,000. Not bad at all.
But then we look to our National Court Reporters Association, which is primarily engaged in promoting stenography and increasing the skill of stenographic court reporters. This is where we see the collective power of reporters start to add up in a big way. In 2018, the NCRA saw more than $5.7 million in revenue. The NCRF brought in an additional $368,000. That’s over $6 million down on steno that year.
What conclusions can be drawn here? As much as the anti-steno crowd wants to say the profession’s dead, dying, or defunct, there’s just no evidence to support that. Here you get to see some fraction of every field contributing to nonprofits dedicated to education, training, and educating the public. We know from publicly-available information that our membership dues are not 30x more than these other organizations, so we know that there are a lot more of us, and we know that there are a lot more of us participating in continuing education and sharpening our skills. We’re the preferred method. We’re the superior method. We’re training harder every day to meet the needs of consumers. There are only a few ways this goes badly for stenography.
We lack the organization or confidence to counter false messaging.
We lose trust in our collective power and institutions, stop supporting them, and stop promoting ourselves. Kind of like the Pygmalion effect.
We spend time tearing each other down instead of boosting each other’s stuff.
See the common theme? There’s really nothing external that’s going to hurt this field. It all comes down to our ability to adapt, organize, and play nice with each other. In the past, I equated it with medieval warfare and fiction. The easiest way to win any adversarial situation is to get the other side to give up and go home. It’s an old idea straight out of Sun Tzu’s Art of War. Applied to business, if you can convince people not to compete against you, you win by default. This might be in the form of a buyout. This might be in the form of convincing people that stenography is not a viable field so that there are not enough stenographers to meet demand. This might be in the form of would-be entrepreneurs believing they cannot compete and never starting a business. This might be in the form of convincing consumers that stenographic reporters are not available. This might be in the form of casting doubt on stenographic associations. This might be in the form of buying a steno training program and ostensibly scrubbing it out of existence. These are all actions to avoid competition, because as the numbers just showed you, we only lose if we do not compete. If you do nothing else for Court Reporting & Captioning Week 2021, please take the time to promote at least one positive thing about steno. If a guy in a squid hat could get you to think differently about just one topic today, what kind of potential do you have to make a difference in this world?
I’ll launch us off with an older quote from Marc Russo. “If you are a self-motivated person with a burning desire to improve your skills, this is the field.” This is our field. This is our skill. All we have left to do is stand up to the people that take advantage of our stellar customer service mentality and the public perception that we’re potted plants.
PS. That $3.25 I was having trouble negotiating up from? Some of my friends were making $4.00+ with less experience than me. The limitation was me and the way that I was thinking about it. We have all had to deal with hurdles that seemed insurmountable. Max Curry talked a little bit about it in his NCRA Stenopalooza presentation “Fear…Let It Go!” when he talked about his father and introversion. It was an amazing presentation. But here’s my takeaway for those that missed it last year. If you’re having a problem, try looking at it another way.