Ai-Media Claims LEXI 3.0 Rivals Human Captioning at a Fraction of the Cost

Ai-Media acquired Alternative Communication Services in May 2020. According to the recollection of one source, there was a little buzz about it at the time and there were some who were concerned about the replacement of captioning providers and some that didn’t believe such a thing would happen. Well, they’ve been touting something called LEXI 3.0.

“…uses the power of AI to deliver results rivaling human captions, at a fraction of the cost.” – Ai-Media
“Sad to see this. Rivalling human captioners? You have (or had) an amazing team there — please don’t sell them short in the name of profit.” – Mike Rowell, RDR

This wasn’t the only post done on the matter.

“…AI to deliver results rivalling human captions, at a fraction of the cost.” – Ai-Media

So, I guess I really have to say to captioners what I have said to court reporters. If I get some funding behind me there’s a lot we can do. We could sponsor independent studies into the accuracy of AI versus human transcribers/captioners. What we have so far in that department is promising.

But even short of that level of funding, we could do more advertising to increase public awareness about misleading technology claims and perceptions, something that is hitting mainstream media right now. After all, as I reported on this blog, Microsoft said they had achieved tech as good as human transcribers back in 2016. Then it flopped in the Racial Disparities in Automatic Speech Recognition 2020 study. Verbit flip-flopped between its series A and series B funding, first talking about saving on manual labor and then saying that they would not take the human transcriber out. So now when Ai-Media claims its LEXI 3.0 is rivaling human transcribers, it makes me wonder if this might be just another claim that they’re using to sell, sell, sell.

The best part? They don’t even have to lie to mislead. Check out the post above. “The world’s most advanced and accurate automatic captioning solution!” This is what’s referred to in legal circles as puffery. Even if it’s BS, it’s probably not false advertising. “Watch our video to see how LEXI 3.0 uses the power of AI to deliver results rivalling human captions, at a fraction of the cost.” Well, anybody can declare something rivals something. I declare apples rival oranges and Stenonymous rivals Veritext. It doesn’t mean anything. At the end of the day, if the AI gets 40% and captioners get 90%, they still rival each other, it’s just that one would be a really poor rival. At a fraction of the cost? Does that mean all of the cost savings are passed directly to consumers? It sure isn’t a guarantee.

This is why I’m so forward about educating reporters on marketing tricks and propaganda techniques. We are all subjected to media that influences our thoughts, and those thoughts go on to influence our actions. If a person is constantly inundated with the message that technology is exponentially growing and that it’s coming for all the jobs, they won’t seek out information that challenges that belief, like all the links I posted above that most people probably skip over out. Thanks confirmation bias and busy schedules.

Meanwhile, there’s a totally alternate reality where we start dumping money into calling out these companies and working out exactly how true their claims are so that we can share it with the world.

Captioners, Stenonymous is on your side.

And yes, that’s an example of propaganda. But it’s also true.

NYSCRA’s Upcoming Webinars Can Shape Our Profession

There are a slew of New York State Court Reporters Association webinars coming up that you can register for here. I’d like to point out two of them in particular:

How to Stay Relevant in an Industry at Risk of Disruption by Dr. Erika Jacobi. I want to hone in on one line from the flyer, “empower reporters, captioners, and individual business owners to thrive despite adversity.” The more of us that learn to do this, the more of us that can then turn around and share that knowledge or even sell the knowledge through educational events. By attending, you’re basically becoming a part of the first wave of stenographers that will teach the next waves ways to think which will culminate in an ocean of us all armed with the knowledge not just to survive, but to prosper.

Speech Perception, from Spoken Word to Written Text by Culture Point. The data available today says that stenographers are the best there is, but that there is room for improvement. This is part of that improvement. Through academic understanding of linguistics, we can improve how we hear. I’ve spoken to a stenographer with linguistics training about this, and her thoughts were that these types of classes are very important. Again, the first wave of us that learns these concepts can teach the next waves and increase our own personal value and our skills. I know this because I was a ripple sharing what I learned and it landed me on TV. I was on NYSCRA’s board when the first discussions about this workshop were had, and I have a firm belief that the education will help stenographers, both newbies and masters.

NYSCRA has put a lot into this. A press release was drafted and republished to various sites across the web like Daily Ledger, American Tech Today, and The Business Gazette Online. We all have an individual choice to make. Do we take that effort and toss it away, and allow these opportunities to pass unnoticed, or do we take charge of our profession and turn the first wave of stenographers to learn these concepts into a mile-high tsunami?

Recent events have made it very clear that you, reader, are in charge of what happens next in our profession. I hope that you will join me on those webinars and that we will march into the future ready to help others thrive and close the narrow gap in our stenographic linguistics training. I know that together we can make our gold standard shine brighter.

How 60 Stenographers Changed Reality

After unprecedented articles exposing the bad behavior of corporations in our field like US Legal and Verbit, with help from Protect Your Record Project, We were able to secure nearly $4,000 in donations from about 60 stenographic court reporters and stenographic reporting firms across the country. That’s an average of about $67 a reporter. All donations, big and small, have contributed to this moment. Advertising campaigns have been launched to facilitate consumer and public awareness via Facebook and Twitter. Many court reporters have shared the posts and/or tagged local state and women’s bar associations. If this is something you want to become a part of, it’s a great time to jump in and like or share the posts on the Stenonymous Facebook page or my Twitter. This publicity is getting people asking the important questions.

I must have been excited. I couldn’t even spell low cost.
Me? Ideas? Never.

Just for a recap, we got US Legal to admit to not using Sourcebook / PRO Link to recruit despite its contention that the stenographer shortage is impossible to solve. How can one make the claim something is impossible to solve in good faith when one has not tried to solve it? It’s consumer fraud at its finest and it’ll grow increasingly harder for them to dance their way out of it as more people know it’s happening.

We also exposed that Verbit, a company that misrepresents itself as being New York based and had posted family court deposition audio to the internet. I have a source that states the audio issue was known about prior to my investigation into it, but it didn’t get taken down until after the publication of my blog post. Stenographers, you did that!

When we speak up, people are forced to react.

It’s also notable that for all their money and “power,” the corporations have given us more valuable information. They are guarding an empty fort. I’m probably one of the easiest people on the internet to find and email, and they haven’t bothered to threaten me with a cease and desist letter. They have not bothered to do much of anything at all. Their strategy is seemingly to ignore the situation and hope that we cannot articulate these issues to the media, the public, and associations of lawyers. Their strategy is seemingly to hope that we are summarily dismissed without thought or question. Their strategy is to hope we declare mission accomplished and stop kicking down the gates of that empty fort.

Well, we have seen firsthand how that will work out for them. How well were things going for us when we sat idle hoping things would be okay? Compare that to what happened when 0.2% of this field stood up and said “no!” No, you cannot take our jobs with your inferior product. No, you cannot scapegoat digital reporters. No, you cannot lie about our shortage. No, you cannot post people’s proceedings on the internet to train your offshore transcribers and get away with it! If 60 of us can do that, what are 27,000 of us capable of? This field could afford to pay an advocate like me for nearly two decades with a one-time payment of $67. Heaven help whoever’s talking impossible shortage if we ever secure that much money.

Our strategy? Part one was to show all of you your own power. Part two has two prongs. One, we must continue to apply this social pressure so that the companies stop behaving badly or fold under the incredible weight of their own incompetence. It’s clear they know nothing about the field they insinuate having expertise in. Two, this pressure and publicity will bring people to stenographic court reporting. Young men feel lost? Here’s a direction. Caption advocates don’t like autocraptions? Time to make friends.

Stenographers aren’t perfect either, but ASR has such wacky ranges of accuracy that we outmatch it every time. We can help these people and we need not be shy about letting them know!

The publicity is a big thing. In the next ten years we could easily double or triple the size of this field and start expanding into new markets. Why not? Humans like being listened to. There’s an obvious human need to be heard. Computers can’t do what we do. What is business but profiting off of human need? What is court reporting but our quest to memorialize what others have to say? Even the grimmest view of our field, that only maybe 10% of the population can do what we do, means that there are over 30 million people in the United States that can learn this skill. Look how many thousands of people stenographic reporting has gone in front of already. And this movement has only just started.

Four days did that. People haven’t even had the weekend to see our stuff yet.
Four days of ads done. Now we’ve booked 50 more.

Try to remember prior to this week what our reality was. “Nothing we can do.” “Impossible.” “A dying profession.” “An industry ripe for disruption.” That changed because we willed it to change. If you have ever doubted your own power, I urge you to stop, reassess what’s not working, and push for the things that matter to you. Push to change the things people claim cannot be changed; 60 brave reporters have just shown you they are wrong. History is filled with all sorts of winners and losers, including winners that beat overwhelming odds. If you, reader, allow others to dictate to you what your chances of victory are, you are already halfway to losing, and you have a choice to win.

If you would like to support the campaigns going now, take to Twitter and Facebook and start directing news people, legal professionals, and bar associations to my articles. If you would like to contribute financially to the advertisement campaigns running, please feel free to donate to my PayPal at ChristopherDay227@gmail.com, Venmo at Christopher-Day-141, and Zelle at my email or 917 685 3010. As this continues to grow, I will look into advertising in other media so that our message makes the largest impact possible.

Of course, to our beloved corporations, you too have a choice. You can get in line with the industry standards or cease to exist. You can help recruit stenographers or lose all of your investors and customers to them. Trying to outsmart all of the people all of the time didn’t work out. Do the right thing, suck up your pride, and move forward with us. Let your digital reporters know that stenography is worth looking into. As we have just shown you, we will accept no less. I personally will accept no less because as I admitted to everyone, I am a product of the sad side of the industry that took from me and my colleagues until we had no more to give. I now have no compunction against taking it all back, giving it to our next generation of reporters, teaching them the tricks of the trade, and exposing to them the silence that allowed the abuse of mine. It was a simple calculation for me. I knew we had more people and better funding. I knew we had the more advanced technology. I knew that if the narrative remained “nothing we can do” my job would probably be at risk sometime in the next ten years. All I had to do was let go of the embarrassment and shame associated with saying “my industry has problems and I’m willing to be a part of the solution.”

My early career was defined by people telling me there was something wrong with me because I was not as successful as them. Now that I have success, I move into the rest of my career with a message for every entity in a position of power that thinks it’s going to use it against our young people and our newbies: We are coming for you.

Steno was the best decision I ever made. Now I give back in the hopes that one day nobody will have to suffer the way I did.