Many in my audience are small business owners. Some own court reporting businesses. Some own side businesses. Everybody needs some kind of marketing.
If a core part of your business is social media marketing, then I recommend shooting Liam Weckerle an email. He’s a young man that I had the privilege of working with on a project in the past, and I can honestly recommend him for his attention to detail and willingness to go as far as it takes to get the job done. Lweck9844@gmail.com!
I took some time to ask Liam a little more about his business creating these short-form videos. I’ll share what he shared with me below!
In short, he needs a goal, a target audience, and a budget. Here’s an example of his work (for food business).
Imagining your service or product being spotlighted? Write Liam today!
I don’t want to be too disparaging. One of my primary gripes has been the very lopsided promotion of digital, and if they’re doing something positive for us, it should go forward. No doubt, good job, Veritext. Thanks for spending the time and money to do this. I mean that.
I must remind reporters, though, that this is a clear indication that the Speech-to-Text Institute, associated with Veritext’s Adam Friend, lied when it said the stenographer shortage was impossible to solve. If our shortage was impossible to solve, Veritext would have zero incentive to continue to attract anyone to the field. It would, in fact, be heartless to lure people into a dying field. This supports my claim that our field is not dying, and that any decline is reversible. The numbers support this to the extent they exist.
I am ecstatic that Veritext is doing something positive. It doesn’t really negate the fact that they have been advertising for digital reporters on LinkedIn for over a year that I’ve been monitoring it. That means every day spamming jobseekers with digital, digital, digital. So to make a video and release that and share it is nice, but it’s not quite the same impact on the market in my estimation. Maybe I will be wrong. Hopefully I will be wrong. Advertising stenography now gives us the people we’ll need later. Timing and enthusiasm matters. And the timing of this is a little odd. We’re being deleted in Indiana. Has Veritext made a comment to the court about that like many of us have?
If I were Veritext, I’d claim that this video initiative helped solve the shortage and throw Cudahy’s math under the bus. It’d be a smart move for them. They get to be the heroes and cast doubt on Stenonymous in one swift move.
I’ll be submitting a video. I encourage others to if they have the time. While I am suspicious of Veritext’s motives at the top of their corporate structure, most of the people that work below them are going to be decent people. When I submitted something to their reporter corner years ago, it got featured. This is to say I don’t believe videos will be misused in any way. I really believe they’ll do exactly what they’re proposing to do here, and I think it’ll be great.
I just hope there’s more, and that this is not a one-off before they return to burying us.