I’m still on my hiatus, but my best friend’s company issued a statement recently, so it’s getting recognition.
To be honest, I remember a time when it was taboo for businesses to make even the slightest comment on social issues. Now it seems much more commonplace. Perhaps it’s for the better. Society lived under this false belief that work and life should be separate at all costs, don’t let one affect the other. But that’s not realistic, is it? What we do is very much a part of who we are, and sharing our positions gives us an opportunity to reconsider our own views or strengthen our communal beliefs.
To be honest, I share their view entirely. It’s worded perfectly. It condemns what was done, unlike some sources in the media. It acknowledges the suffering of everyone involved. It doesn’t re-traumatize the audience with a retelling of the gruesome things that are known to have occurred.
There’s not much I can do from my current station in life, but I will vote for anyone that I believe will work to bring an end to senseless violence like what the world has just witnessed.
Thank you, Wendy & Joshua, for having the courage to tie your brand to your moral compass. It’s not just the right thing to do, it’s a big step forward in the evolution of modern business.