Ai-Media acquired Alternative Communication Services in May 2020. According to the recollection of one source, there was a little buzz about it at the time and there were some who were concerned about the replacement of captioning providers and some that didn’t believe such a thing would happen. Well, they’ve been touting something called LEXI 3.0.
“…uses the power of AI to deliver results rivaling human captions, at a fraction of the cost.” – Ai-Media“Sad to see this. Rivalling human captioners? You have (or had) an amazing team there — please don’t sell them short in the name of profit.” – Mike Rowell, RDR
This wasn’t the only post done on the matter.
“…AI to deliver results rivalling human captions, at a fraction of the cost.” – Ai-Media
So, I guess I really have to say to captioners what I have said to court reporters. If I get some funding behind me there’s a lot we can do. We could sponsor independent studies into the accuracy of AI versus human transcribers/captioners. What we have so far in that department is promising.
But even short of that level of funding, we could do more advertising to increase public awareness about misleading technology claims and perceptions, something that is hitting mainstream media right now. After all, as I reported on this blog, Microsoft said they had achieved tech as good as human transcribers back in 2016. Then it flopped in the Racial Disparities in Automatic Speech Recognition 2020 study. Verbit flip-flopped between its series A and series B funding, first talking about saving on manual labor and then saying that they would not take the human transcriber out. So now when Ai-Media claims its LEXI 3.0 is rivaling human transcribers, it makes me wonder if this might be just another claim that they’re using to sell, sell, sell.
The best part? They don’t even have to lie to mislead. Check out the post above. “The world’s most advanced and accurate automatic captioning solution!” This is what’s referred to in legal circles as puffery. Even if it’s BS, it’s probably not false advertising. “Watch our video to see how LEXI 3.0 uses the power of AI to deliver results rivalling human captions, at a fraction of the cost.” Well, anybody can declare something rivals something. I declare apples rival oranges and Stenonymous rivals Veritext. It doesn’t mean anything. At the end of the day, if the AI gets 40% and captioners get 90%, they still rival each other, it’s just that one would be a really poor rival. At a fraction of the cost? Does that mean all of the cost savings are passed directly to consumers? It sure isn’t a guarantee.
This is why I’m so forward about educating reporters on marketing tricks and propaganda techniques. We are all subjected to media that influences our thoughts, and those thoughts go on to influence our actions. If a person is constantly inundated with the message that technology is exponentially growing and that it’s coming for all the jobs, they won’t seek out information that challenges that belief, like all the links I posted above that most people probably skip over out. Thanks confirmation bias and busy schedules.
Meanwhile, there’s a totally alternate reality where we start dumping money into calling out these companies and working out exactly how true their claims are so that we can share it with the world.
On Reddit, I spotted a thread that talked about the H3 podcast and how upon requesting captions other members of the audience insisted auto captions were adequate. The podcast itself apparently stated it was too difficult to do the captioning for hours of content.
My audience is mostly stenographers that support good captions on all content. I’ll be preaching to the choir here. The only thing between us and that dream are the greedy corps and individuals that have no problem being rewarded for their success — they’ll take every dime you’ll give — but they have a lot of problems making simple provisions for the disabled.
Redditor discusses the failure of the H3 podcast to provide adequate captions for the deaf.
It’s my position that we need to be firm about this and keep pushing for the expansion of stenographic writers in captioning. No method is perfect, but auto captions and crowdsourcing are failing some of the most vulnerable people in our society. Do we accept that or do we speak out about it?
We need a significant increase in our numbers to be able to cover all the content out there. Hopefully investors see things like this and realize there’s a genuine need for a lot more stenographers. Pump students up with stenographic and business education and set them loose on the market. It’d give this field the tools it needs to fight for the disabled. I believe so strongly in this that I myself might look into school funding.
If anybody from H3 Podcast stumbles across this, your rep is going to take a hit if you keep letting this situation go unresolved. Don’t let it get to that point and just spend the piddly $100 or $200 it would take you to caption your content per hour. If stenographer prices are really a problem for whatever level of revenue you have, you could at the very least turn to transcribers, who are often taken advantage of and underpaid.
How can we spread this message beyond our social circles?
If anybody has a business, nonprofit, or media enterprise to promote in the court reporting, captioning, or stenotype services market, please consider taking the time to fill out about five questions in today’s survey.
The idea is pretty simple. I’m getting better and better at creating or brainstorming ads that drive engagement. With an actual budget for this activity, we could be promoting stenotype services to the general public and lawyers, and we could run ads 24/7 and direct consumers to the businesses that fund the advertising, perhaps via a public list or rating service. We could even perform regional marketing for businesses with a big enough budget. I can also pass my funders tips and tricks on marketing for their own social media pages, particularly as I learn more. I’ll find what works and what flops, and everybody funding the endeavor will benefit from it. If the budget gets really big, perhaps monthly ads could also be taken out in the law publications around the United States.
At this point, I’m still in the research stage of the idea, but my gut instinct to keep this sustainable but inexpensive would be each business paying about $200 a month, With just 8 businesses or sole proprietors in the group, we could run pro-stenographic social media ads year-round, which I guesstimate would generate somewhere in the ballpark of 120,000 engagements. That’s 120,000 chances per year to reach potential customers or audience members. According to at least one market research report, there are at least 3,000 businesses in our field. Just 2% of those businesses paying into it could generate 120,000 engagements a month. That’s steno coming into the feeds of over 1.4 million profiles a year.
I’m willing to change things up a bit, make the front page of Stenonymous.com a tad bit more corporate friendly, and try to attract more eyes to the businesses that sponsor the ads. I tried to raise the alarms on the corporate fraud. It’s not bringing in the funding needed to continue investigating and generating public interest. It’s time to do something different and try to bring more money into your businesses and get more eyes on your hard work. If the funders are serious about this, we could even do away with Stenonymous branding entirely, but I’d need commitments.
I have something of a theory related to our field and human interaction that might shed some light on this idea. I’ve noted that people have an innate need to be heard. How many times have we watched someone speak in court against their lawyer’s advice? Have you ever seen a child or adult with something to say and nobody who’ll listen? They become depressed, frustrated, anxious, angry. We know people need to be heard. What does the market do? It solves needs. Who better to solve the human need to be heard than the captioners, court reporters, and stenographers of the world? Now, stenographers can be very expensive, and there’s no real getting around that because every hour on our machine can mean 1 to 2 hours of transcription. But let’s say we started opening our stenotype service firms up to the public at an hourly rate? Say your page rate is $5.00 and you know you get about 60 pages an hour. You can offer $300/speaking hour stenotype services to the public without losing a dime. The general public could also book reporters on weekends and create additional income.
Economically, I would hope for a few things. 1. The constant barrage of advertisement for the public would educate more people about this field and bring more people into it, ending the shortage decisively. 2. The listing could create a kind of digital marketplace that educates consumers and helps them find the best businesses™️. 3. The barrage of marketing could bring investors onto the field looking to help businesses like yours grow and service more people (more $$$). 4. The funders might be able to network with each other to cover areas hit hardest by shortage, as long as they respect antitrust law, particularly against price fixing. 5. The increase in demand for the gold standard will draw more investors to open schools, which can then use the expected retirees over the next decade to educate the next generation. 6. We could set up a feedback system where businesses could receive or view feedback from consumers, enabling businesses to improve their business and create a more competitive marketplace. 7. The number of funders could grow to the point where we are able to offer group benefits to funders, such as legal referrals, where allowed by law. Many business owners have asked me questions about the law, which I’m happy to talk about but can’t give advice on, because I’m not a lawyer. Imagine a world where you could get that simple legal advice. 8. If the number of funders goes up, there is a very real possibility of locking the price at $200 rather than watching it soar with inflation, meaning fixed-cost advertising in a world with a lot of variables. 9. Diversifying income streams for “court reporting” (bringing in general consumers and getting out of the lawyer niche). 10. Captioners might benefit from more demand if more corporate boards and business owners know CART exists. How can consumers ask for something if they don’t know about it? 11. If wildly successful, scaling up to TV ads, podcasts, or more.
As an aside, we could also pump the market with speaking tips to help make our job easier. Joshua Edwards, creator of StenoMasters, is one of the best regional speakers around. I am quite hopeful that if I presented him with a budget, he’d help us educate the public. So much of the hassle from this job comes from speakers that don’t get what we do. We can make it easy for them.
I am in an interesting position. I’ve spent the last few years learning about this social media advertising stuff through firsthand experience. It would be a dream to use that to bring additional dollars to the market. I’m the man for the job. I’ve already shown my dedication to the futures of working reporters and our students. My site already gets thousands of visitors per month. Show the world we’re open for business, and we’ll be in business a long, long time.
So now it comes down to my audience. If you know businesses, suppliers, nonprofits, independent contractors, or schools that might help fund this initiative, please ask them to fill out the survey linked at the top. Thank you.
Ad data shared by Stenonymous.com in February 2023.
As I went into in another post, pictures get several times more engagement than text pieces. But it’s difficult to cram what’s going on into small bites.
I’m going to try a hybrid approach and run the newspaper image below as an advertisement. Hopefully it will shock consumers into action. If you’d like to contribute to the ad campaign, feel free to use the front page of Stenonymous.com to donate.
Feel free to spread these images if you think there’s somewhere they belong. I’m only one person. I can only post so much. There are like 30,000 of you.
Cartoon commissioned by Stenonymous.com to stop corporate fraud in court reporting by the Speech-to-Text InstituteCartoon commissioned by Stenonymous.com to warn consumers about digital court reporter training by BlueLedge. DCRs have less career mobility/flexibility.Satire created by Stenonymous.com to explain the likely outcome of corporate fraud in court reporting, which goes unabated thanks to government’s failure to enforce existing law, including the FTC and New York Attorney General.
This Vanity Fair exclusive was sent to me by a reader. According to the report, jurors walked out of the Premiere of “Magazine Dreams” because there was a failure to provide captioning and appropriate access for deaf or hard of hearing individuals, including one juror. According to “multiple sources,” the jury has raised concerns about access before.
It’s noted that several filmmakers declined the request to provide open captions and that some buyers suggested including captions on screen could hurt a film’s asking price. I understand the economic concerns. I can’t help but feel this is the same problem we are experiencing all across America. The people in power making decisions are looking at the numbers and not the human impact of their actions. The dollars matter more than the people living, breathing, and in this case, enjoying films.
Sundance itself continues to broadcast its commitment to access.
Perhaps the most notable part of this story for our community is that if automation was good enough, there wouldn’t be a big cost for captioning. If the filmmakers are citing costs for captioning, I extrapolate (1) there are not enough transcribers available to drive down the price further. Supply and demand. (2) Automation is NOT CLOSE. They would be using it.
It’s either that or (3), they didn’t care enough and are trying to save face with their weak excuses.
This is an opportunity for stenographic providers to expand our market. Maybe somebody can use the article I linked as a justification for Sundance to hire a backup stenographer. Who knows what’s possible until we try?
Hat’s off to all the captioners out there providing access and even the captioners-in-training refining their skills. I focus very much on court reporting, but the public gets a lot more exposure to your work. You’re our frontline message for why the world still needs us. Thanks for all you do!
There are a slew of New York State Court Reporters Association webinars coming up that you can register for here. I’d like to point out two of them in particular:
How to Stay Relevant in an Industry at Risk of Disruption by Dr. Erika Jacobi. I want to hone in on one line from the flyer, “empower reporters, captioners, and individual business owners to thrive despite adversity.” The more of us that learn to do this, the more of us that can then turn around and share that knowledge or even sell the knowledge through educational events. By attending, you’re basically becoming a part of the first wave of stenographers that will teach the next waves ways to think which will culminate in an ocean of us all armed with the knowledge not just to survive, but to prosper.
Speech Perception, from Spoken Word to Written Text by Culture Point. The data available today says that stenographers are the best there is, but that there is room for improvement. This is part of that improvement. Through academic understanding of linguistics, we can improve how we hear. I’ve spoken to a stenographer with linguistics training about this, and her thoughts were that these types of classes are very important. Again, the first wave of us that learns these concepts can teach the next waves and increase our own personal value and our skills. I know this because I was a ripple sharing what I learned and it landed me on TV. I was on NYSCRA’s board when the first discussions about this workshop were had, and I have a firm belief that the education will help stenographers, both newbies and masters.
NYSCRA has put a lot into this. A press release was drafted and republished to various sites across the web like Daily Ledger, American Tech Today, and The Business Gazette Online. We all have an individual choice to make. Do we take that effort and toss it away, and allow these opportunities to pass unnoticed, or do we take charge of our profession and turn the first wave of stenographers to learn these concepts into a mile-high tsunami?
Recent events have made it very clear that you, reader, are in charge of what happens next in our profession. I hope that you will join me on those webinars and that we will march into the future ready to help others thrive and close the narrow gap in our stenographic linguistics training. I know that together we can make our gold standard shine brighter.
Saturday, January 22, at 4 p.m. EST, a number of professional court reporters and Open Steno advocates will be coming together to discuss our field. In the words of Dineen Squillante, it’s about building a bridge.
We are strongest together.
This marriage of worlds makes perfect sense. Open Steno is a community of hobbyist stenographers that, as of November 2021, was experiencing unimaginable growth. Thousands have been introduced to machine shorthand stenography because of Open Steno and the Plover program. Professional stenography needs new recruits. Who better to be recruited than people that love stenography so much they are teaching themselves?
If you’re looking to support Open Steno, please tune in on January 22, 2022 at 4 p.m. EST. You can set a reminder and subscribe to LittleChaSiu. To the professionals that follow me, every single time we take another under our wing, we change the future for the better and make a more-prosperous field for all of our students and new reporters.
If you want to check out the Plover Discord chat and become one of its 4,000 members, click here!
Fun fact, the Open Steno community, and specifically Charley Shattuck, was responsible for the StenoMod that I used as a prop in this video. You ever loved steno so much that you started designing keyboards for it? No? Help us build our bridge this week!
The Open Steno community formed years ago. It gave us Plover, a free stenographic translation software, as well as several other projects, such as the StenoMod. In the words of Mirabai Knight, Open Steno’s founder, “steno is going strong…” The community also gave us Steno Arcade, a computer game dedicated to stenography.
The Plover Discord has reportedly reached over 4,000 members, or about 13% of our industry’s size. The steno video creator Aerick has over 1,000 subscribers on YouTube as of writing. The Uni Kickstarter has raised $50,000, more than double its $20,000 goal. If companies like Stenograph are unwilling to support our profession, professionals might consider joining forces with and funding Open Steno’s creators. Their ability to do more with less has been well documented over the last decade.
As more professionals join the Discord chatroom and community, and assist those teaching themselves, I expect the number of people entering our professional track from Open Steno and other self-paced initiatives to skyrocket. This use of non-traditional self-learners is exactly how computer programmers have addressed much larger shortage concerns. In our field this also means there’s a large pool of recruits unaccounted for by organizations like STTIand US Legal.
Readers that wish to donate to the Open Steno general fund and Mirabai Knight may do so here. Together, we will continue a nationwide recruitment surge, mentor and nourish our self-taught and traditional students and graduates, and pave the way to a future for stenographic court reporters.
In a series of images posted by Michelle M. Kirkpatrick on September 28, 2021, the failure of automatic captions was on full display.
What society would turn a blind eye to this kind of suffering?Not accessible = not acceptable
Knowing that people were in need, she stepped up to help and contacted deaf people in the area to let them know what the broadcast said.
It’s very clear how close to danger these people were.
This comes on the heels of reports that digital reporting proponent Verbit was pseudo-cybersquatting on 121 Captions.
Alternative to 121. I should try this strategy with them and see how it goes.
Given all the data released on Stenonymous as of posting, it is clear that digital and ASR solutions are inadequate for captioning. The dishonesty and blatant disregard for standard industry practices from Verbit in particular has been contemptible. The stenographic captioner has the best value out of all available methods. People interested in joining the profession and ensuring access for all should check out NCRA A to Z,Project Steno, or Open Steno. Despite claims by the STTI that there is an equivalency in modalities, it’s been shown that digital and non-voice writing ASR solutions would harm African American Vernacular English speakers. In the words of one ex-digital reporter, they were simply not paid enough to care. Luckily, spam filters continue to place STTI promotional material where it belongs.
