Stenograph’s Digital Court Reporting Academy and MAXScribe

MAXScribe and the Digital Court Reporting Academy were both brought to my attention. Before I launch into my usual full defense of stenography, I’ll put it out there that I think I understand Stenograph from a business perspective. My assumption is that they see the retirement cliff combined with big money’s interest in expanding digital, and they are doing what they see as the most profitable move, diversifying into a product line that they expect will be growing (digital) rather than shrinking (ostensibly stenography). From a purely business mindset, I think all of us get it. But I’ve been down on Stenograph these last few months and remain so.

My criticism comes from a place of circumstance. We let Stenograph into our schools and gave them access to our students. We encouraged each other to get and keep support contracts over the years, though admittedly I was never in with that crowd. The bottom line is that we built Stenograph with our wallets and brand dedication. We need to grapple with the obvious truth, Stenograph does not have the same dedication to its customers, the stenographic trainers, or anyone else. It’s going to sell to whoever will buy.

By itself, that might be annoying, but there is another reason I find fault with what they’re doing. We have some data that suggests stenography is better for equality. If we look back at the Testifying While Black study, stenographers scored something like 80% on African American Vernacular English — a shock at the time it happened. The pilot studies of that study tested laypeople and lawyers, and those people scored around 40% and 60%. The hard truth is that stenographers may, on average, be understanding more of what’s said by speakers of that dialect in the courtroom or deposition than anybody else. Couple that with the Racial Disparities in Automatic Speech Recognition study, where automatic speech recognition by major companies scored as low as 25% on the same dialect. Simply put, stenographers are better for accuracy on the dialect studied. I’d bet results would be similar for a number of dialects and accents, though funding for further studies seems elusive. By taking this hard push towards digital, companies, including Stenograph, are basically saying “we do not care about people.” Anir Dutta and others have used the words “democratization of technology.” Perhaps this really is the democratization of technology and we have simply “voted” that AAVE speakers and anyone else that would be better served by stenography or voice writing does not deserve that service. Good thing nobody’s told the press. Seems like the kind of thing the public might object to. “Court case? Congratulations, if you don’t speak in the way the powers that be deem appropriate, your transcript’s accuracy may be lower.”

Even putting aside all that science stuff, Stenograph’s claims are questionable. Take a look.

Excerpt from Stenograph explaining MAXScribe.

It states the number of pages produced per hour can be boosted up to 50%. If there was such a product, wouldn’t it have been marketable to stenographers? If it’s not marketable to stenographers, then that likely means stenographers already produce pages faster. If stenographers already produce pages faster, why is Stenograph not trying to improve our methods and processes? It doesn’t make much sense unless one locks oneself into the bubble of “big money wants digital, and we want big money.”

Excerpt about MAXScribe by Stenograph

Maybe it’s time for us to get into the business of helping out digital court reporters. Dear DCRs, anyone that says they can double your earnings without giving you a real good idea of how that happens is lying to you. Ask questions.

Then there’s the Digital Court Reporting Academy.

Digital Court Reporting Academy by Stenograph

The effort put into enticing digital court reporters is obvious. But I suspect that Stenograph has missed the mark here. Digital court reporters are likely to face the same income disparities stenographers are currently facing, and they’ll make cuts largely the same way stenographers have because they’re people too. The problem remains this wage or income issue. Cash-strapped “contractors” cut corners and court reporting and transcription companies are forcing as many expenses onto the contractor as possible. That means Stenograph is trying to run from a world where stenographers are avoiding purchases because the money isn’t there to a world where digitals will avoid purchases because the money isn’t there.

Though perhaps I have a naive view of the world. I have assumed that the working reporter is the customer. But perhaps they are all really after the “potential working reporters” or students. If you sell 80 student stenotypes for $1,500, it’s a lot more money than selling 5 professional stenotypes to graduates at $5,000. That same logic likely carries to digital. I expect there will be incredibly high turnover based on communications I’ve gotten from past and present digital reporters about their treatment. Stenograph may be financially incentivized to support that turnover because every person that tries digital and doesn’t like it would be a potential customer.

Big money wants digital. It wants digital so bad that lies about the NCRA were plastered to the internet before NCRA apparently got them taken down, students were being misled into digital, questionable claims have been made to get attorneys onto digital reporting, and a piece to discredit me was apparently commissioned and poorly executed. These are just some of the things we look at in horror and wonder how we could find ourselves in such a lopsided competition where actors on the digital side of the equation get to lie and obfuscate while we get cudgeled by our licensing authorities and consumers are left to fend for themselves. Stenograph’s not responsible for any of that, but by continuing to alienate existing customers and continuing to chase big money over morals, Stenograph has set itself up to hemorrhage stenographic customers, and if growth of digital is stunted by stenographers spreading the word that there’s a better career in stenography, the company may well end up the sten-tech industry’s biggest loser.

Texas Lawyer Cold Calling List For Sale

This is very similar to the California list put on sale last week. This is put out for any group of entrepreneurs, court reporting businesses, or others that might need a list of lawyers for cold calling operations in Texas. The development of sales & marketing strategies in our field is essential. Having information like this in one simple spot can be a game changer. There are over 1,600 entries on this list, so it’s priced at about $0.08 per entry. The format is xlsx, which can be opened via Google Sheets, Microsoft Excel, and if I’m not mistaken, Apache Open Office.

So, if you are in need of a cold calling spreadsheet for Texas, look no further.

I plan to release one or two more lists like this and then move into more educational materials that help make use of information like this, so if you’re generally interested and don’t have a use for this yet, sit tight, there is more to come. If you have an interest in a specific state, feel free to write me at contact@stenonymous.com. I’ll see what I can do.

Addendum:

A reader asked whether this list shows the city and e-mail address. This list has an address listed for most firms, with many located in Irving, Austin, Houston, and Dallas, but it does not have a great e-mail listings. There are services that provide more comprehensive lists, but they also tend to have a higher price point.

California Lawyer Cold Calling List For Sale

For court reporting companies and entrepreneurs seeking a listing of lawyers for cold calling operations in California, this spreadsheet provides over 1,200 law firms and their phone numbers in simple xlsx format. You can use Google Sheets or Microsoft Excel to open it. The current price is $120, about $0.10 per listing.

Traditionally, big box companies have been better at marketing and sales. It is my hope that making this list available to our field of entrepreneurs at a reasonable price helps drive new court reporting ventures and encourages court reporting firms to seek out their own cold calling, sales, and marketing professionals. The volume of California court reporting work makes it an attractive market for digital court reporting infiltration, so getting on top of the sales & marketing game there is paramount if we want a healthy field. First step? Building a list of potential leads. Next step? Development of a cold calling pitch or plan. Then it’s just a matter of making the calls or hiring talent to make the calls. Now the first step is all yours for $120.

Over the coming months, I’ll be making efforts to produce more tools to give stenographers an edge in the business world. Sales will ultimately help drive that activity, so I am very grateful for all purchases.

CART v Autocraption, A Strategic Overview For Captioners

With the news that Verbit has bought VITAC, there was some concern on steno social media. For a quick history on Verbit, it’s a company that claimed 99 percent accuracy in its series A funding. In its series B funding it was admitted that their technology would not replace the human. Succinctly, Verbit is a transcription company where its transcribers are assisted by machine learning voice recognition. Of course, this all has the side effect of demoralizing stenographers who sometimes think “wow, the technology really can do my job” because nobody has the time to be a walking encyclopedia.

But this idea that Verbit, a company started in 2016, figured out some super secret knowledge is not realistic. To put voice recognition into perspective, it’s estimated to be a market worth many billions of dollars. Microsoft is seeking to buy Nuance, the maker of Dragon, for about $20 billion. Microsoft has reportedly posted revenue over $40 billion and profit of over $15 billion. Verbit, by comparison, has raised “over $100 million” in investor money. It reports revenue in the millions and positive cash flow. Another company that reports revenue in the millions and positive cash flow? VIQ Solutions, parent of Net Transcripts. As described in a previous post, VIQ Solutions has reported millions in revenue and a positive cash flow since 2016. What’s missing? The income. Since 2016, the company hasn’t been profitable.

I might actually buy some stock, just in case.

Obviously, things can turn around, companies can go long periods of time without making a profit, bounce back, and be profitable. Companies can also go bankrupt and dissolve a la Circuit City or be restructured like JCPenney. The point is not to disparage companies on their financials, but to give stenographic captioners real perspective on the information they’re reading. So, when you see this blurb here, what comes to mind?

Critical Thinking 101

Hint. What’s not being mentioned? Profit. While this is not conclusive, the lack of any mention of profit tells me the cash flow and revenue is fine, but there are no big profits as of yet. Cash flow can come from many things, including investors, asset sales, and borrowing money. Most of us probably make in the ballpark of $50,000 to $100,000. Reading that a company raised $60 million, ostensibly to cut in on your job, can be pretty disheartening. Not so once you see that they’re a tiny fraction of the overall picture and that players far bigger than them have not taken your job despite working on the technology for decades.

Moreover, we have a consumer protection crisis on our hands. At least one study in 2020 showed that automatic speech recognition can be 25 to 80 percent accurate depending on who’s speaking. There are many caption advocates out there, such as Meryl Evans, trying to raise awareness on the importance of caption quality. The messaging is very clear: automatic captions are crap (autocraptions), they are often worse than having no captions, and a single wrong word can cause great confusion for someone relying on the captions. Just go see what people on Twitter are saying about #autocraptions. “#NoMoreCraptions. Thank you content creators that do not rely on them!”

Caring about captioning for people who need it makes your brand look good?
I wonder if a brand that looks good makes more money than one that doesn’t…

This isn’t something I’m making up. Anybody in any kind of captioning or transcription business agrees a human is required. Just check out Cielo24’s captioning guide and accuracy table.

Well, this is a little silly. Nobody advertises 60 percent accuracy. It just happens. Ask my boss.

If someone’s talking about an accuracy level of 95 percent or better, they’re talking about human-verified captions. If you, captioner, were not worried about Rev taking away your job with its alleged 50,000 transcribers, then you should not throw in the towel because of Verbit and its alleged 30,000 transcribers. We do not know how much of that is overlap. We do not know how much of that is “this transcriber transcribed for us once and is therefore part of our ‘team.'” We do not know how well transcription skills will fit into the fix-garbage-AI-transcription model. The low pay and mistreatment that comes with “working for” these types of companies is going to drive people away. Think of all the experiences you’ve had to get you to your skill level today. Would you have gotten there with lower compensation, or would you have simply moved on to something easier?

Verbit’s doing exceptionally well in its presentation. It makes claims that would cost quite a bit of time and/or money to disprove, and the results of any such investigation would be questioned by whoever it did not favor. It’s a very old game of making claims faster than they can be disproven and watching the fact checkers give you more press as they attempt to parse what’s true, partially true, and totally false. This doesn’t happen just in the captioning arena, it happens in legal reporting too.

$0/page. Remember what I said about no profit?
It doesn’t matter if they’re never profitable. It only matters that they can keep attracting investor money.

This seems like a terrifying list of capabilities. But, again, this is an old game. Watch how easy it is.

It took me 15 seconds to say six lies, one partial truth, and one actual truth. Many of you have known me for years. What was what? How long will it take you to figure out what was what? How long would it take you to prove to another person what’s true and what’s false? This is, in part, why it is easier for falsehoods to spread than the truth. This is why in court and in science, the person making a claim has to prove their claim. We have no such luxury in the business world. As an example, many years ago in the gaming industry Peter Molyneux got up on stage and demo’d Milo. He said it was real tech. Here was this dynamically interactive virtual boy who’d be able to understand gamers and their actions. We watched it with our own eyes. It was so cool. It was BS. It was very likely scripted. There was no such technology and there is no such technology today, over eleven years later. Do you think Peter, Microsoft, or anybody got in trouble for that? Nope. In fact, years later, he claimed “it was real, honest.”

Here’s the point: Legal reporters and captioners are going to be facing off with these claims for an indeterminate amount of time. These folks are going to be marketing to your clients hard. And I just showed you via the gaming industry that there are zero consequences for lying and that anything that is lied about can just be brushed up with another lie. There will be, more or less, two choices for every single one of you.

  1. Compete / Advocate. Start companies. Ally with deaf advocates.
  2. Watch it happen.

I have basically dedicated Stenonymous to providing facts, figures, and ways that stenographers can come out of the “sky is falling” mindset. But I’m one guy. I’m an official in New York. Science says there’s a good chance what we expect to happen will happen and that’s why I fight like hell to get all of you to expect us to win. That’s also why these companies repeat year after year that they’re going to automate away the jobs even when there’s zero merit or demand for an idea. You now see that companies can operate without making any profit, companies can lie, much bigger companies haven’t muscled in on your job, and that the giant Microsoft presumably looked at Verbit, looked at Nuance, and chose Nuance.

I’m not a neo-luddite. If the technology is that good, let it be that good. Let my job vanish. Fire me tomorrow. But facts are facts, and the fact is that tech sellers take the excellent work of brilliant programmers and say the tech is ready for prime time way before it is. They never bother to mention the drawbacks. Self-driving cars and trucks are on the way, don’t worry about whether it kills someone. Robots can do all these wonderful things, forget that injuries are up where they’re in heaviest use. Solar Roadways were going to solve the world’s energy problems but couldn’t generate any energy or be driven on. In our field, lives and important stakeholders are in danger. What happens when there’s a hurricane on the way and the AI captioning tells deaf people to drive towards danger?

Again, two choices, and I’m hoping stenographic captioners don’t watch it happen.

Veritext Update, March 2019

Introduction & History.

First and foremost: This post is going to get into past history and then go into more recent history. In the more recent history, in order to prove that what we’re saying is true, there are screen shots of a person’s LinkedIn social media. We’re free to discuss that and we’re free to say how we feel, but any reader that comes here should be aware that harassment, bullying, menacing, stalking, and defamation are all amoral and illegal. Those things may all open you up to criminal and civil action. If you use our steno news as a gateway for antisocial behavior, do not be surprised if you get police at your door.

Now onto history. Veritext was a leader in working to bolster stenography. A quick Google search will show you that assuming all the media out there to be true or partially true, they are a partner to NCRA and do or did, on some level, and sometimes on an astounding level, support the stenographic methodology for taking the record. It is hard to tell if what follows is a case of Yes, Prime Minister’s advice on backstabbing or a case of the principle of hedging. Veritext proceeded to buy out a lot of stenographic or court reporting companies, including Diamond Reporting here in New York. Next, we caught wind that Veritext was advertising to attorneys that they should change their deposition notices to add language of “stenographic or other means”, presumably so that Veritext could choose to send digital reporters to jobs.

This all ended up culminating in a post where we mirrored SoCalReporter’s ideas and said: We need to stop beating each other up about where we work and start talking solutions. Guess what happened? People started coming up with solutions, and content, and even going so far as to create watchdog groups. We have said this before, but we are seeing a memetic shift. The reporting zeitgeist of silence is over. There are hundreds of voices blogging, talking, and working together to come up with new ideas.

Today & Tomorrow.

So that brings us to the end of February 2019. A woman named Gina Hardin, purportedly a VP of Sales at Veritext, wrote or posted an article about digital reporting being the changing landscape of reporting. There was a great deal of chatter about this, culminating in the post being taken down the night it was posted, and an immediate declaration from Veritext that the post was posted by a former employee and that they had nothing to do with it, honest. This doesn’t pass the colloquial “sniff test” or SMELL test for being true. Why would a former employee try to drum up business for a past employer? In this country, with so few rights for workers, what employee would ever go out on a limb and post something like that without their employer’s explicit permission? Unless you work for the government or have a contract saying otherwise, you can be fired for any reason or no reason, even a made up reason, just not an illegal reason, of which there are very few. The whole thing just doesn’t make sense. And if she’s a former employee, apparently nobody told her, because as of March 2, 2019, she was still listed as working at Veritext, but under the name Gina H. It’s all but undeniable that Veritext is pushing digital, including hiring via their website.

Now, here’s the deal: Some people went online and talked about the typos in the article, or even had personal attacks. It’s not about her. As best we can tell, she’s an employee doing a job, and probably doing it damn well. We make a thousand typos a day unless we’re Super Stenographer. Stenographers, and the entrepreneurs among us, should really be looking at teaming up with salespeople like that who’re dedicated to their job and willing to put themselves out there. Though we have not yet gotten a chance to interview Eve Barrett of Expedite Legal, one of the things she’s alluded to online is there’s an amazing power in human-to-human marketing because of this digital, faceless world. Who is going to be better at human-to-human marketing than someone who is willing to attach their face to the product and pitch? We wouldn’t be surprised if there are stenographic companies looking to poach Gina H. or salespeople like her right now! There’s huge money in this field. Nearly every big agency has a satellite office in every borough of New York City and a cadre of dedicated employees — in other words, there is money to be made in this field, and we shouldn’t be afraid to hire talent when it means a bigger return. Success is often a matter of intelligent delegation. As stenographers, we often let our penchant for perfectionism stand in the way of hiring help and building our brand, perhaps to a fault.

But where does that leave us? Well, we need to recognize that Veritext is apparently willing to lie. Freelancers need to recognize that group boycotts by competitors may fall under antitrust violations. Reporters everywhere need to start acknowledging that the best way to beat ’em might be to just start grabbing clients. It’s time for us to get serious about funding our associations and demanding marketing and entrepreneurial courses. These companies all exist because they got clients off of somebody else. Individually, they may seem bigger or stronger than us because they can outspend us one-on-one, but there’s an inherent power in the fact that if thousands of reporters were to compete directly with them and start poaching clients — which is perfectly legal unless you signed a contract saying you wouldn’t do that or stole a trade secret — they’d be SOL.

For the most ambitious, start looking at fundraising. Start considering all the ways companies come into existence. You very well could be the next nationwide conglomerate. As a matter of fact, if you’re in Illinois, New York, California, or Texas, you are in one of the largest court reporting states in the country, and you have a real shot at seizing the market. Companies rise and fall — but your career is in your hands.

We look forward to the day Veritext sees it’s on the losing side and starts throwing its weight behind stenography again. We look forward to dutifully reporting that right here on this blog. But until that day comes, we encourage fierce competition in this market. Don’t be complacent. Maybe someday we’ll get SLAPP’d for standing up for our profession, but we’re happy to take the heat so that you don’t have to. Be involved. Encourage others to get involved and start building their brand. Know that you are making a difference in how the market and our day-to-day jobs develop.