When you care about something, how difficult is it to do? I can only go by my own experiences here. I hate calling lawyers. A family member got fired and there was potentially an attached legal issue. I was on the phone chain calling lawyers for them until I found one that could speak to the family member that same day. I don’t have any desire to be a public speaker, but I figured it out when I thought our profession might need it. US Legal, by all appearances, cares a lot about attracting digital reporters and strengthening AAERT.
In fairness, US Legal does have a reporter corner and a few spots on their site where they specifically mention stenography. But we have to look at the totality of the circumstances to decide whether this is out of genuine care or whether it’s a facade to point at and say “look, we care!” It’s been known for a while that US Legal is backing digital reporting. They bought out Stenotrain, made some announcements to look good, and killed it. Now reporters are getting offers to join USL as long as reporters drop the stenotype and fall in line with whatever junk USL wants to peddle to consumers. Again, I have to look at my own experiences, and when I don’t advertise very much, my site can get as little as 500 views a year.
Meanwhile, when I spend a few hundred bucks on an ad, I get the word steno in front of thousands of people.
Hopefully the point is pretty clear. If and when they cry shortage and say they just can’t fill the seats, it’s a lie. According to Owler, they have a revenue of over $100 million. They’re taking that money and betting it against stenographic court reporters. There are national, state, and nonprofit databases of reporters. This is a game to take our relatively high-paying jobs and organized, educated workforce, and replace them with low-paying jobs and people who won’t have the same ethics culture we do.
It’s a game I need some help winning. All corporations are made up of people. Educate those people on the truth, and just maybe they’ll realize they’re risking everything by backing the losing horse. If you happen to get a message from one of the recruiters working on this, please don’t blast them, but let them know what’s happening. Chances are good they have no idea.
2 thoughts on “Does Stenonymous Spend More On Steno Ads Than US Legal?”
Good luck to him, indeed.
Great article. Would love to see feedback from US Legal on this.