Occasionally I write about how, in my opinion, if I had a little more money I’d be wiping the floor with the STTI Bloc. I wanted to share a little bit about what I’ve learned over the years, and the story is easy to tell through my Meta Ad account overview.
So, as you can see, that overall CPM was quite high. That’s cost per thousand impressions, or cost per mille. Now that I’m a lot more experienced, I can tell you why that is.
Images can have over 20x the reach of written content. So what happens when I run an image ad?
So what I’ve learned is if we tell our story in pictures and artwork, we will, in all likelihood, have a much easier time of reaching people. I have to face the music. My written content is GREAT for documenting the dishonest behavior of the larger corps. It was not great for REACHING people.
So if you’re someone like a PYRP or an association, and you’re going to do social media advertising for some kind of public outreach campaign, for the love of steno, USE IMAGES.
And now you know that if you give ME money, it’s going to high-impact ads and ideas. I’ve got a few things still cooking that I can’t wait to share with you all.
You also now get to see that your donations were not wasted. Impressions are how many times the ad is on the screen. Reach is the number of unique profiles that saw an ad. Stenonymous has put stenographic media in front of half a million people with your help.
Just to drive the point home, look how different these two ad campaigns turned out. I understand how to reach the highest number of people at the lowest cost now.
There’s an added benefit to supporting Stenonymous. I freely release data and information that makes us all stronger. This goes back to my beliefs about the world. I believe that we are all within the same realm of intelligence (some disabilities excepted) and that distributing information puts us on equal footing to make good choices. I am not like other players on the field that want to trick you for the sake of my wallet. If anything, I trick the people that make their money tricking working reporters.
As for the STTI Bloc, this is basically a war of attrition, their money versus our bodies. If you follow me on social media, you’ll know I was tracking Veritext’s digital ads versus steno ads in my feed for the holiday break. These notes confirmed my suspicion, that they were running digital ads much more often.
Veritext alone controls millions of dollars, at least from what we can scrape off Google.
My math has always been pretty simple. Look at what I’ve done with $10,000 and no previous media experience. We shifted the narrative of the field from “the shortage is impossible to solve” to “okay, that was a lie that none of the multimillion dollar corporations have defended in over a year.” There are about 20,000 – 30,000 stenographers. At a median pay of $60,000, stenographers control at least $1.2 billion annually. If they tossed me 0.2% of their income for one year, it’d be like a million dollars. Some of you have given way more than that 0.2%, so I don’t condone you shelling out of your pocket.
But this goes back to my point. We could pound on these idiots every single day for ages with that kind of money. NCRA asks you for about $300 a year. I’m asking for, more or less, $100 for one year, depending on how many people we could get behind a fundraising campaign. Granted, NCRA has expenses and programs I will never have, but I can do things that NCRA can never do. NCRA can never use its considerable market power to hound the fraudsters. There are honest antitrust concerns. Meanwhile, any attempt to bring me to court for the same reason would be laughed out of court because I’m a guy with a blog. I figured all this out in my spare time. I don’t have a Jesus complex, I just realize that we’re up against dirty players, and I’m willing to hit back way harder than they ever thought possible. Good luck hiring digital reporters while someone’s running 24/7 ads about digital being a scam.
That said, if I can’t get the money raised, maybe we could get a letter writing campaign going and flood a few media outlets with a few thousand letters about the shortage fraud. Force them to acknowledge us. Start making noise. I could see many people being hesitant to “go fund me,” but would those same people take the time to copy and paste a letter, press print, and mail it out? I think so.
I’ve literally turned screwing with fraudsters into a business. Back me and you’ll see a return. Might come off like a grift, but money is just a means to an end, and that end being us all getting back to work and not worrying about being replaced by inferior technology. But whether or not you do support me, I hope the advertising tip helped.
And just in case you don’t think I’m under the skin of these fools, check out an excerpt from an email exchange I had with Mike McDonner of Kentuckiana. He was able to recount word for word every single thing that happened during my medical episode about a year ago after I got that post about me from India taken down.
Let me ask you this: What kind of monsters run a hit piece on someone who just had a major health crisis?
The kind that are terrified of Stenonymous.