Tag: press release

Press Release Services by Christopher Day – Stenonymous Network

Why Press Releases?

One of the core issues we face together in our industry is the reach of our media. For years, we allowed the big players to dominate the paid-for press release space. When journalists go to find information on our field, the mergers and announcements of those players would be just about all that was available. Our professional journal and association newsletters are very important, but communicating who we are and what we provide to the world is also important.

To this end, I’ve gotten very familiar with the EIN Presswire service. The service takes a press release in a standard format and republishes it to many sites across the internet, resulting in more potential exposure for your business, nonprofit, or event. The $100 price tag of EIN per release is pricy. I buy press releases in bulk, so I’m able to help reduce that cost to our community of stenographers and related services.

For $50, I can use my press releases to get your news out there. High expectations for the next quarter? Announce it. Congratulating one of your favorite independent contractors on an achievement? Let the world know. We have so much news in this industry that we could easily fill a newswire with our own media. If you would like to submit a press release to me, just write me at contact@stenonymous.com.

How To Do It:

The EIN system is simple. Give me a press release title and a subtitle or summary along with the city, state, and country of your release. Give me the date you want the release to go out as well.

Next, I need the body of the press release. You may also add three links to the press release by telling me the keywords in the body text and where they should link.

Next up, I need the contact information for the press release submitter. This is who you want journalists to contact if they’re interested in learning more about your announcement. I will also need the Facebook, Twitter, LinkedIn, or other social media link you want in your press release. If you don’t want social media links, that’s fine too.

As for stock symbol, if you have one, let me know the exchange that your company is traded on. Most stenographic corporations are privately owned, so there would not be a stock symbol.

Also, pick a quote from your press release that you would like to stand out. Short and powerful quotes are very effective at grabbing readers’ attention.

Finally, you can give me up to five images you would like in your press release, one video, and one website embed. This can draw more traffic to your content and site, and should not be overlooked.

At that point, I can send a press release preview to you for approval. I’ll also select the industry channels that make the most sense for your content.

If you want me to do the work:

I understand that some feel uncomfortable creating their own content, and I’m happy to do the work for a fee, but in order to create content, we need to set a realistic budget. If you expect me to write your press release for you, expect to spend $300. If you want to create a video together, expect the cost to be more within the $500 range. Time and effort goes into my work, and while I can’t guarantee a journalist will pick up your story, I can guarantee that the story will be reprinted across many outlets and that you will get a full report of all the reprints.

My portfolio:

I have worked on or helped distribute several press releases for Stenonymous, as well as various businesses and nonprofits. Here are some highlights:

NYSCRA CRCW 2021

NYSCRA CRCW 2022

Skill Test Fundraiser

StenoMasters

MGR Reporting

Steno 101

Protect Your Record Project

Identimap

Stenonymous 2022

Want a Press Release? Write Me Today!

You can also email Chris@Stenonymous.com

Much to the chagrin of the fluff brigade in our industry, I identified that a lot of our problems stem from marketing and publishing. We are trained to be quiet observers. Unfortunately, as a profession, we got too quiet. Some people don’t even think stenographers exist.

But unlike some companies that insist on publishing press releases with little substance, I see great potential in our field. Imagine if every association ran one press release a quarter or if every stenographic business ran a press release once a year. Our internet presence would skyrocket. Just to give an idea of the kind of numbers involved, I could quit my job, become an advocate full time, and donate a significant percentage of profits to steno nonprofits and initiatives. We’d be running something like 12 press releases a day. Our field could be 1% of the newswire’s daily traffic. I don’t expect that kind of success, but I’m putting it all out there because I’ve run the numbers. We are powerful. Shortage wouldn’t last long.

Unlike others that use flowery words to obfuscate the service you’re purchasing, I’ll come right out and tell you that a press release in this modern world is a relatively simple affair. You hire a Presswire-type service and that service reprints your article to its affiliated sites and blasts it to journalists in its reach. The service I use costs about $100 a release. By buying in bulk. I can bring what I pay down to about $33. This does not guarantee that people or journalists will read your release, but it does increase your internet footprint substantially. If you hire me, we can add up to three pictures and one video to any press release, as well as embed your website into the release itself.

As for pricing, if you already have what you’d like to publish together, I’d be happy to offer input, do some light editing, and help publish it at the $100 price. On the higher end of the scale, if you want me to help produce media related to the release, such as a video, we would have to discuss expectations and fit the service to your budget.

Why me? I’ve got experience.

Even if you think my experience isn’t worth a dime, I’ve got honesty on my side. You know there will be zero nasty surprises. You will get a distribution report shortly after your press release showing you all the affiliate sites and channels targeted. You will get somebody who cares a whole lot about this field putting his all into the project. I cannot guarantee success, but I can guarantee that I will put all of the skills I have that have driven up the readership of this blog to work for you and our industry.

Addendum:

12/10/21. Future readers may be charged a higher price, especially for press releases with a video. After this post, I learned that these types of services can be more valuable.