Why Press Releases?
One of the core issues we face together in our industry is the reach of our media. For years, we allowed the big players to dominate the paid-for press release space. When journalists go to find information on our field, the mergers and announcements of those players would be just about all that was available. Our professional journal and association newsletters are very important, but communicating who we are and what we provide to the world is also important.
To this end, I’ve gotten very familiar with the EIN Presswire service. The service takes a press release in a standard format and republishes it to many sites across the internet, resulting in more potential exposure for your business, nonprofit, or event. The $100 price tag of EIN per release is pricy. I buy press releases in bulk, so I’m able to help reduce that cost to our community of stenographers and related services.
For $50, I can use my press releases to get your news out there. High expectations for the next quarter? Announce it. Congratulating one of your favorite independent contractors on an achievement? Let the world know. We have so much news in this industry that we could easily fill a newswire with our own media. If you would like to submit a press release to me, just write me at firstname.lastname@example.org.
How To Do It:
The EIN system is simple. Give me a press release title and a subtitle or summary along with the city, state, and country of your release. Give me the date you want the release to go out as well.
Next, I need the body of the press release. You may also add three links to the press release by telling me the keywords in the body text and where they should link.
Next up, I need the contact information for the press release submitter. This is who you want journalists to contact if they’re interested in learning more about your announcement. I will also need the Facebook, Twitter, LinkedIn, or other social media link you want in your press release. If you don’t want social media links, that’s fine too.
As for stock symbol, if you have one, let me know the exchange that your company is traded on. Most stenographic corporations are privately owned, so there would not be a stock symbol.
Also, pick a quote from your press release that you would like to stand out. Short and powerful quotes are very effective at grabbing readers’ attention.
Finally, you can give me up to five images you would like in your press release, one video, and one website embed. This can draw more traffic to your content and site, and should not be overlooked.
At that point, I can send a press release preview to you for approval. I’ll also select the industry channels that make the most sense for your content.
If you want me to do the work:
I understand that some feel uncomfortable creating their own content, and I’m happy to do the work for a fee, but in order to create content, we need to set a realistic budget. If you expect me to write your press release for you, expect to spend $300. If you want to create a video together, expect the cost to be more within the $500 range. Time and effort goes into my work, and while I can’t guarantee a journalist will pick up your story, I can guarantee that the story will be reprinted across many outlets and that you will get a full report of all the reprints.
I have worked on or helped distribute several press releases for Stenonymous, as well as various businesses and nonprofits. Here are some highlights: