Much to the chagrin of the fluff brigade in our industry, I identified that a lot of our problems stem from marketing and publishing. We are trained to be quiet observers. Unfortunately, as a profession, we got too quiet. Some people don’t even think stenographers exist.
But unlike some companies that insist on publishing press releases with little substance, I see great potential in our field. Imagine if every association ran one press release a quarter or if every stenographic business ran a press release once a year. Our internet presence would skyrocket. Just to give an idea of the kind of numbers involved, I could quit my job, become an advocate full time, and donate a significant percentage of profits to steno nonprofits and initiatives. We’d be running something like 12 press releases a day. Our field could be 1% of the newswire’s daily traffic. I don’t expect that kind of success, but I’m putting it all out there because I’ve run the numbers. We are powerful. Shortage wouldn’t last long.
Unlike others that use flowery words to obfuscate the service you’re purchasing, I’ll come right out and tell you that a press release in this modern world is a relatively simple affair. You hire a Presswire-type service and that service reprints your article to its affiliated sites and blasts it to journalists in its reach. The service I use costs about $100 a release. By buying in bulk. I can bring what I pay down to about $33. This does not guarantee that people or journalists will read your release, but it does increase your internet footprint substantially. If you hire me, we can add up to three pictures and one video to any press release, as well as embed your website into the release itself.
As for pricing, if you already have what you’d like to publish together, I’d be happy to offer input, do some light editing, and help publish it at the $100 price. On the higher end of the scale, if you want me to help produce media related to the release, such as a video, we would have to discuss expectations and fit the service to your budget.
Why me? I’ve got experience.
Even if you think my experience isn’t worth a dime, I’ve got honesty on my side. You know there will be zero nasty surprises. You will get a distribution report shortly after your press release showing you all the affiliate sites and channels targeted. You will get somebody who cares a whole lot about this field putting his all into the project. I cannot guarantee success, but I can guarantee that I will put all of the skills I have that have driven up the readership of this blog to work for you and our industry.
12/10/21. Future readers may be charged a higher price, especially for press releases with a video. After this post, I learned that these types of services can be more valuable.